![]() ![]() When addresses are added to a group manually or through a user e-mail subscribe request you can configure the product to generate a confirmation request in other words, you can ensure double opt-in. You can create custom fields in the database that, along with regular database fields, can be substituted into messages - for example, %firstname% in the body or subject of a message will insert the recipient's first name if it is in the database. You also can paste a list into a MailList for adding and removing addresses. It can import addresses from a file in a simple one-address-per-line format or a multicolumn, comma-separated variable format that lets you add data such as first and last name and street address for each addressee. The product can process a variety of user messages, including subscribe and unsubscribe requests, bounces, and read receipts enabling automatic group membership maintenance. For sending messages you can use any SMTP server, have Outlook do the work, or let MailList use its own built-in SMTP server (this choice may cause problems unless your IP address can be resolved to a domain, as domain-less servers are often used by spammers).Į-mail addresses can be assigned to one or more groups and each group is, in effect, a mailing list. MailList will receive messages through a folder managed by your e-mail client (any folder under Outlook or the in-box in any other client). MailList also can add a toolbar to Outlook that lets you jump straight to the program, trigger the program to check for new messages, forward a message in Outlook to a group, add e-mail addresses from one or more selected messages to a group, and send a message to the addressees in one or more selected messages. The program also integrates very slickly with Outlook or any other MAPI-supporting client, which includes Outlook Express, Netscape and Eudora. MailList King is a versatile bulk-mailing program that theoretically can handle an unlimited number of addresses, manage multiple mailing lists and process subscription requests from e-mail messages generated by Web forms. Luckily we had such software lying around waiting to be reviewed: MailList King published by Xequte Software. We had two choices: Move the list to a hosted service or run it locally using software designed for the job. ![]() We had started out using Excel to track addresses but even a small list becomes a management nightmare. In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts - send a message to with the subject "subscribe gibbsirregulars"). ![]()
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